Juicing the orange: Lessons in using creativity as a competitive marketing advantage

Juicing the orange: Lessons in using creativity as a competitive marketing advantage/ Pat Fallon, Fred Senn. -- Boston: Harvard business shool press, 2006 228p.; 24cm ISBN 1591399270 1. Creative ability in business. 2. Marketing. 3. Product management. 4. Tiếp thị. I. Senn, Fred. Dewey Class no. : 658.802 -- dc 22Call no. : 658.802 F196 Dữ liệu xếp giá SKN005080 (DHSPKT -- KD -- )
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