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Improving the effectiveness of marketing - Mix activities for Tl - Ballpoint pen products at Thien Long group ts at Thien Long group

At Thien Long Group Corporation, marketing activities play an important role in helping the company meet a part of market demand. During my internship at the company, through evaluating the mixed marketing activities specific to the TL – ballpoint pen product, I found that the marketing activities of the company besides the positive side still exist some shortcomings need improving to stand firm in the market. Therefore, I would like to choose the topic: “Enhancing effectiveness of Marketing - Mix activities for TL - Ballpoint Pen products at Thien Long Group Corporation” is topic for my graduation thesis.

Từ khóa: Improving the effectiveness of marketing - Mix activities for Tl - Ballpoint pen products at Thien Long group ts at Thien Long group, LUONG THI THUY HANG

22 p ovanketv4 17/08/2020 387 1

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