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Fundamentals of corporate finance

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- The best-selling Fundamentals of Corporate Finance (FCF) has three basic themes that are the central focus of the book:
1) An emphasis on intuition—the authors separate and explain the principles at work on a common sense, intuitive level before launching into any specifics.
2) A unified valuation approach—net present value (NPV) is treated as the basic concept underlying corporate finance.
3) A managerial focus—the authors emphasize the role of the financial manager as decision maker, and they stress the need for managerial input and judgment.

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8 p ovanke 12/08/2020 407 1

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