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Fashion retailing : A multi - channel approach

This comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then focuses on on-site and off-site environments, management and control functions, merchandising fashion products, and ends with communicating with and servicing the clientele. In this new edition, the authors focus on the globalization of the retail industry with emphasis on US retail expansion into foreign markets as well as global brands' proposed expansion into the US market. This edition has been extensively updated to include current trends including sustainable fashion, the growth of the multi-cultural market, and the impact of new technology and e-commerce. With many engaging photographs and examples to illustrate the concepts, "Fashion Retailing" is ideal for learning the fundamentals of global fashion retailing and the basic business concepts involved.

Từ khóa: Fashion merchandising -- United States, Fashion merchandising, United States

4 p thehoangthk 17/08/2020 332 3

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