Factors affecting consumer purchasing behavior via live streaming (live streaming shopping) on e-commerce in Vietnam

Factors affecting consumer purchasing behavior via live streaming (live streaming shopping) on e-commerce in Vietnam: Graduation thesis of the Industrial Management/ Trinh Phuong Anh; Nguyen Thi Hong (Supervisor). -- Ho Chi Minh City: Ho Chi Minh City University of Technology and Education, 2025
Call no. : QCN-24 658.8342 T833-A596
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