Determinants of brand loyalty towards samsung mobile phone products: a case study of consumers in Ho Chi Minh City

Determinants of brand loyalty towards samsung mobile phone products: a case study of consumers in Ho Chi Minh City: Graduation's thesis of the Industrial management/ Nguyen Truong Phu Huu; Ha Nguyen Minh Quan (Supervisor)--Ho Chi Minh City: Ho Chi Minh City University of technology and education, 2024
Call no.: QCN-24 658.8343 N573-H985

Từ khóa: Brand, Consumers, Loyalty

133 p thehoangthk 25/09/2024 11 2

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