Consumer behavior: In fashion

Consumer behavior: In fashion/ Michael R. Solomon, Nancy J. Rabolt. -- New Jersey.: Prentice Hall, 2009
580p.; 27cm
ISBN 100131714740
ISBN 139780131714748

1. Clothing and dress - Marketing. 2. Consumer behavior. 3. Consumer protection. 4. Consumers' preference. 5. Consumers-Psychology. 6. Fashion merchandising.

Dewey Class no. : 687.0688 -- dc 22
Call no. : 687.0688 S689




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