Breaking Bad Habits: Defy Industry Norms and Reinvigorate Your Business

In Breaking Bad Habits, Freek Vermeulen, a strategist with a keen eye for the absurd, offers the tools to identify these practices and rid them from your organization. And, most of all, he presents a compelling case for how eliminating popular but outworn ideas, processes, and strategies can create new opportunities for innovation and growth.
Brimming with examples of norm-defying organizations in an eclectic range of industries--including IVF clinics, hotels, newspapers, and a famous London theater--Breaking Bad Habits will make you rethink your long-held beliefs about industry norms while encouraging you to reinvigorate your business by breaking out of the status quo.
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