A Study on Factors Impacting the Purchase Intention of Generation Z on the Tiktok Shop Platform in Ho Chi Minh City

A Study on Factors Impacting the Purchase Intention of Generation Z on the Tiktok Shop Platform in Ho Chi Minh City: Graduation's thesis of the International Business/ Dao Diem Trinh; Nguyen Phan Nhu Ngoc (supervisor)--Ho Chi Minh City: Ho Chi Minh City University of technology and education, 2023
Call no.: KQT-36 381.142 D211-T833

Từ khóa: Generation Z, Purchase intention, Shopping

93 p thehoangthk 25/09/2024 37 2

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