• Strategy: an international perspective

    Strategy: an international perspective

    "Strategy: An International Perspective" is a comprehensive and practical textbook suitable for students studying strategic management at both undergraduate and postgraduate levels. It is also useful for professionals seeking to develop their knowledge and skills in strategic management, as well as for entrepreneurs and business owners looking to develop effective strategic management strategies for their organizations. Call no. : 658.4012...

     19 p hcmute 06/07/2023 23 0

  • The standard for project management and a guide to the project management body of knowledge (PMBOK guide)

    The standard for project management and a guide to the project management body of knowledge (PMBOK guide)

    "The Standard for Project Management and A Guide to the Project Management Body of Knowledge (PMBOK Guide)" is a comprehensive and practical reference book suitable for project managers at all levels of experience. It is also useful for professionals seeking to develop their knowledge and skills in project management, as well as for entrepreneurs and business owners looking to manage projects effectively in their organizations. Call no. :...

     24 p hcmute 06/07/2023 26 0

  • Exploring strategy, text & cases

    Exploring strategy, text & cases

    "Exploring Strategy: Text and Cases" is a comprehensive and practical textbook suitable for students studying strategic management at both undergraduate and postgraduate levels. It is also useful for professionals seeking to develop their knowledge and skills in strategic management, as well as for entrepreneurs and business owners looking to develop effective strategic management strategies for their organizations. Call no. : 658.4012 E967

     30 p hcmute 06/07/2023 16 0

  • The international business environment

    The international business environment

    This textbook analyses the drivers of globalisation and the diverse range of international environments in which businesses operate. Case studies and examples from around the world connect theory to real-world business decisions, in both emerging and developed markets Call no. : 338.88 H217

     25 p hcmute 06/07/2023 33 0

  • The global business environment: towards sustainability?

    The global business environment: towards sustainability?

    Offering an accessible introduction to the business environment, this edition of Janet Morrison's textbook explores the economic, political, social, legal, cultural, and technological dimensions that affect businesses Call no. : 337 M878

     34 p hcmute 06/07/2023 30 0

  • The business environment: a global perspective

    The business environment: a global perspective

    The Business Environment: A Global Perspective is the ideal text to support your teaching as you help your students identify, analyse, and plan for external and internal factors in business strategy. With a range of features, end-of-chapter reviews, and questions, this book will offer your students the additional resources to succeed in the course. Call no. : 658 W933

     21 p hcmute 06/07/2023 37 0

  • Marketing

    Marketing

    With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing provides the skills vital for successful engagement with marketing across all areas of society. Call no. : 658.8 B162

     28 p hcmute 06/07/2023 20 0

  • Essentials of marketing

    Essentials of marketing

    Like Brassington's Principles of Marketing, this 'essentials' text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to...

     15 p hcmute 06/07/2023 18 0

  • Essentials of marketing

    Essentials of marketing

    Help your students engage with the principles of marketing. Essentials of Marketing, 7th edition, is an accessible and lively introduction ideal for undergraduate studies. With a range of updated features, this edition marries traditional marketing techniques and theories with modern perspectives. Call no. : 658.8 B661

     14 p hcmute 06/07/2023 18 0

  • Knowledge management: value creation through organizational learning

    Knowledge management: value creation through organizational learning

    This textbook on Knowledge Management is a result of more than twenty years of research, teaching and consulting experience of the authors. This is the first comprehensive text which brings together European, Asian and American perspectives on knowledge-based value creation. This book is intended not only for academic education but also for providing guidance to managers, consultants, trainers, coaches and those interested to learn about...

     22 p hcmute 06/07/2023 54 1

  • Marketing concepts and strategies

    Marketing concepts and strategies

    "Marketing Concepts and Strategies" is a comprehensive and practical textbook suitable for students studying marketing at both undergraduate and postgraduate levels. It is also useful for professionals seeking to develop their knowledge and skills in marketing, as well as for entrepreneurs and business owners looking to develop effective marketing strategies for their businesses. Call no. : 658.8 M345

     16 p hcmute 06/07/2023 14 0

  • Strategic human resource management: theory and practice

    Strategic human resource management: theory and practice

    Published as a course reader for the Open University course Strategic Human Resource Management (B824), this book brings together contributions from leading thinkers in contemporary management Call no. : 658.301 S898

     18 p hcmute 06/07/2023 28 0

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